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What Is EPIC? Creative Performance Improvement?! How Do We Do It?

Curious about enhancing business processes, boosting performance, and fostering creative problem-solving? Dive into the essence of the EPIC toolkit!

EPIC = Elevating Performance, Inspiring Creativity

Harnessing an anthropological knowledge set, the EPIC toolkit empowers organizations to gain profound insights into their internal operations, culture, customers, and competitors. This knowledge guides them in making informed decisions when designing new products, services, or marketing campaigns.

How the EPIC Toolkit Works:

  1. Research: In the initial phase, business anthropologists employ methods such as participant observation, interviews, and focus groups to collect data. This understanding of the organization's culture, customer needs, behavior, and competitive landscape helps to identify challenges and opportunities, laying the groundwork for the next phase.

  2. Planning: Based on the research data, the EPIC toolkit supports the development of a strategic plan with specific goals, objectives, and actions to improve processes. This may involve devising new strategies, processes, or refining existing ones.

  3. Implementation: With the plan in place, the organization begins implementing recommended changes. This may encompass training and development programs or the introduction of new tools and technologies. The implementation phase includes ongoing feedback and additional testing to ensure the new strategies align with intended outcomes.

  4. Evaluation: The EPIC toolkit incorporates ongoing evaluation and measurement of the planning process. Tracking key performance indicators (KPIs) such as customer satisfaction, planning effectiveness, and revenue growth ensures continuous improvement. Evaluation and feedback are seamlessly integrated into the planning process.

With the support of the EPIC toolkit, organizations can design products and services that are not only more efficient and effective but also more appealing to their market. This methodology enables organizations to create products and services based on customer needs and behavior, cultural context, and market competition, ultimately achieving superior results. Simultaneously, a deeper understanding of their own organization allows companies to optimize internal processes, minimize communication asymmetry, foster better management, and collectively pursue corporate goals. This not only increases loyalty and employee well-being but also enhances overall effectiveness.

Check out our EPIC case studies!